Starting in 2019, ownership transferred to a new company, but the founding vision continues to shape the unique culture of our business.
While new goals and priorities will be set to grow the business into the future, we remain committed to developing relationships, serving people, and building community in the workplace.
Our belief is that business does not have to thrive at the expense of the planet or its people, but can chart a course that provides employees, families, owners and communities an opportunity to grow and thrive.
The company’s acreage includes about 5,000 contiguous acres near Prescott, 625 in Benton City and another 550 devoted to certified organic productions in Wallula, WA. Once the fruit is picked from the field, it is quickly transported to our 12 million square foot storage and packing facility on site, ensuring the best quality product.
In 1990, the Company invested $5 million from their business to build on-site housing. The first residents named the community “Vista Hermosa,” which means “beautiful view.” Today the community is home to over 800 employees and their families, offering a variety of educational, health and recreation activities.
FirstFruits Marketing was started in 2009 as a collaborative apple marketing. Sharing in the larger mission of ‘bearing fruit that will last’, this organization was tasked with communicating the philanthropic spirit connected to the fruit sold under our label.